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Advertising Standards Authority

A key aim for cherry is to make life easier for intermediaries.  One way of achieving this is to group potentially useful things together onto the site - so that cherry becomes central to the way you work.

With this in mind, we believe this page linking you to the Advertising Standards Authority website may be useful.  To visit the site click the link below

Advertising Standards Authority website


The ASA exists to ensure all advertising, wherever it appears, meets the high standards laid down in the advertising codes.  The website will tell you more about the rules for advertising, let you complain online, and explain how the ASA is working to keep UK advertising standards as high as possible.

Click here to view new adjudications which are updated weekly


Click here to read a short guide on what the ASA do


Make a complaint

If you would like to make a complaint about an advertisement please click the following link

Online Complaints Form



Make a general enquiry

To make a general enquiry about the ASA please email enquiries@asa.org.uk

or you can telephone 0207 492 2222



Other information

Click the links below for more information from the ASA

ASA website Guided Tour for Advertisers

ASA Research

Adjudications Section

Advertising Codes

Ad Campaign

News & Events

ASA Annual Report 2006