New Specialist Buy to Let Lender Rely Launches Today
12 November 2025
OSB Group is proud to officially launch Rely, its brand-new specialist buy to let lender, which is dedicated to supporting brokers and their landlord clients, from first-time landlords right through to large-scale professional investors as they develop and grow their businesses.
Brokers are able to register quickly and easily through a four minute process and view the new range of exciting products and features available on the Rely website: www.relymortgages.co.uk/intermediaries. Reduced paperwork, no separate legal panel for limited companies, and a wide range of products geared towards property investors are just some of the features available.
The launch follows a successful extended pilot involving over 50 brokers firms and feedback from more than 500 brokers, who have already successfully submitted business on the new faster lending platform.
The new technology, which features 18 partner integrations, means the buy to let lending journey for brokers is simpler and faster. Rely’s supercharged buy to let experts are also available to support brokers for the more complex or unusual cases that require additional guidance.
Rely officially becomes the dedicated buy to let powerhouse under OSB Group, allowing Precise to focus on residential and bridging mortgages, therefore buy to let products from Precise will be withdrawn. This also means the retirement of the Kent Reliance for Intermediaries (KRFI) brand for new business, which will be officially announced at a later date.
Adrian Moloney, Group Intermediary Director, OSB Group said:
“We’re really proud to officially launch Rely to market and want to thank all the firms and brokers who gave their invaluable support and feedback during the pilot.”
“Rely provides brokers with simpler, faster and more predictable lending journeys as well as offering product choice, value and confidence across a broad range of buy to let scenarios. Using data-driven lending decisions, it enhances our ability to streamline every broker touchpoint from underwriting, valuation, risk assessments and even document handling.”
“In our opinion, Rely is an absolute game changer that utilises technology to do the ordinary, whilst freeing our people to do the extraordinary.”
Clare Beardmore, Director, Legal and General Mortgage Club commented:
“I’m really pleased to see this new lender launch from OSB Group. Kent Reliance for Intermediaries and Precise have been great supporters of specialist buy to let over the years and bringing Rely to the market will encompass the best of those brands. In a constantly evolving market, Rely will support more brokers in the buy to let space.”
