Mortgages for Business rebrands as “Mortgage Finance Brokers”
18 January 2024
Mortgages for Business is rebranding. The buy-to-let intermediary, which was founded in 1990, will now be known as Mortgage Finance Brokers.
Gavin Richardson, the managing director of Mortgage Finance Brokers, said: “Over the last 32 years we have evolved to do so much more than our ‘old name’ suggests. Mortgages for Business no longer represents what we do — we do mortgages for everybody!
“We started out focusing on commercial mortgages but now we write mortgages for every type of client from Buy to Lets for individuals as well as limited and Trading companies, to short term and refurbishment finance via Development loans, Residential owner-occupiers — and of course all types of commercial finance. Thirty years ago, we weren’t providing mortgages for HMOs, MUFBs, vanilla BTL, holiday lets, and student accommodation or residential mortgages for our clients either. The property finance sector has evolved since the early nineties and our company has, too. We want our name to reflect that.”
Mortgage Finance Brokers says it is maintaining the acronym ‘MFB’ and confirmed it is retaining its hexagonal logo.
Gavin Richardson said: “The decision to retain the original ‘hex’ and the MFB acronym is a nod to our heritage. We want to reflect that, even after three decades, we’re still a family-owned business; we’re proud of our roots. While we’re keeping the logo, the overall colour scheme is changing to a more modern palette. We want to bring some of our personality into “Finance”, so it’s a balance of a corporate and slightly softer tones. We’re modernising, but still holding our excellent service levels and values at our core — those aren’t changing.”
Mortgage Finance Brokers is also launching a brand-new website alongside the rebrand which reflects the modern, professional, and diverse range of products and service offered (more on that later).
Gavin Richardson said: ”We are really excited to see how both these enhancements and our new proposition add even more value to our clients, old and new.”
The rebrand programme has been undertaken by Cheeky, a creative agency based in Tunbridge Wells that has worked with clients including moneysupermarket, Majestic, and AXA.
Gavin Richardson concluded: “To an extent, this exercise reflects our belief in the sector. There’s been a lot of challenges for our clients and peers over the past few years and landlords are facing some headwinds, but we wouldn’t be investing in the brand, enhancing our service proposition, and planning for the next 30 years if we didn’t believe in the sector.”
