You are here: cherry > Press releases for February 2024 > CRYSTAL SPECIALIST FINANCE ANNOUNCES TWO STRATEGIC PROMOTIONS

29 February 2024

• Specialist finance distributor targets further growth with two key promotions
• Dan Morris takes the role of Intermediary Sales Director
• Sat Bhandal becomes Corporate Sales Director

Crystal Specialist Finance (CSF) has made two strategic promotions within its sales division as it looks to meet ambitious growth targets through 2024 and beyond.

The specialist finance distributor has appointed Dan Morris as Intermediary Sales Director, while Sat Bhandal has now assumed the role of Corporate Sales Director.

In his new role, Morris takes full responsibility for the management of the Telephony and Field sales teams and will leverage his extensive experience to drive growth through new and existing finance broker relationships.

Additionally he will continue to oversee the support provided to all mortgage club and mortgage network relationships, ensuring that CSF remains one of the industry’s most trusted partners.

Bhandal’s new role will see him focus on strengthening CFS’s professional introducer relationships in addition to leading an expanding team of client relationship directors to embrace new opportunities and deliver exceptional service to clients.

Both will report directly to Group Sales Director, Jason Berry who said that the new roles have been created specifically to meet the duo’s abilities.

“This strategic decision underscores Crystal Specialist Finance's commitment to nurturing talent from within the business and empowering employees to take on greater responsibilities,” explained Berry.

“Both Dan and Sat have been with us a combined 11 years and are exceptional individuals who have proven track records of achieving sales growth.

“In their new leadership positions they’ll both be able to own and maximise the opportunities that exist in their particular channels, and I have no doubt they will serve the needs of both their teams as well as our brokers, introducers and professional partners superbly."

Both promotions accord with CSF’s policy of strengthening its position as a leader within the industry by fostering the talents of those individuals within the business who demonstrate outstanding performance and dedication.

Based in the West Midlands with a national reach, CSF is a multi-award-winning specialist distributor operating across six specialist finance sectors: Bridging, Buy to Let Mortgages, Commercial, Development Finance, Second Charge Loans and Specialist Residential.