We are pleased to launch our new logo!

The changes are designed to reflect the firm’s growth and position in the market as well as giving it a visual identity to represent Positive’s knowledge of the specialist finance market.

John Waddicker, Director, said: “With the growth in enquiries and business levels and the access we have to exclusive funding, we felt that the time was right to more clearly define our brand values to better reflect who we were and what we do.

“The brand messages will be reflected in the marketing collateral and across our social media channels.

“We’ve been on an exciting journey and these are successful times for us. The brand refresh now represents where we are now and where we are heading next.”

The work was carried out by financial marketing firm iDentus.

Ron Bell, Managing Director at iDentus, said: “It was a pleasure to work with a financial company who were so positive about improving their brand and corporate position.

“We formulated a clear list of key business propositions that helped drive the redesign and that Positive could adopt to better position them in their sector.

“We were delighted with the proactive approach of the team at Positive Commercial Finance towards brand identity and design.