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About cherry

cherry launched in 2005 to provide an area of the web where financial services workers, especially intermediaries, could communicate about industry issues and gain access to industry news, press releases, events and products etc.  Join here (free)

Within the popular online forums numerous topics, including difficult to place cases, lenders and providers, regulation, the pros and cons of networks, pensions, general insurance and lots more are discussed.  View all adviser forums

Forum statistics from 1st Jan to June 2022:

Top 10 forums with highest comments

Top 10 forums with highest views

Forum category Comments New topics Forum category Views
1 Difficult to place cases 2,078 343 1 Difficult to place cases 35,583
2 Networks 2,182 19 2 Questions & Feedback 13,472
3 Lenders 1,226 158 3 Lenders 21,510
4 The Brokers Arms 835 73 4 The Brokers Arms 16,173
5 Questions & Feedback 809 102 5 Things that irritate!!!! 16,162
6 Things that irritate!!!! 769 53 6 Networks 15,676
7 General Insurance / Protection 231 31 7 News 5,848
8 Advisers - Your views? 203 10 8 FCA/Regulation 5,499
9 Technology 199 22 9 Advisers - Your views? 4,929
10 FCA/Regulation 176 22 10 Recruitment 4,180

Through the forums cherry aims to improve communication between providers and advisers and as such, providers (banks, building societies, specialist lenders, networks, tech providers etc.) can also now join cherry (free) and request their own dedicated 'forum category', where they can chat directly with advisers and promote their own products and services FREE of charge.  While joining, simply note on the online form that you'd like a forum category named 'company name' and we'll create it and email the link.

cherry users

To date, members have added many thousands of forum topics and literally hundreds of thousands of comments, meaning there is a wealth of knowledge available to both experienced and new industry members.

The audience and chat continues to grow, with new members joining continuously as well as existing members adding numerous new topics and comments each month.  All visitor stats can be seen here but let us know if you'd like to find out more.

User statistics from 1st Jan to 31st May 2022:

Average monthly user stats

Average monthly site stats

User devices

3,677 unique users 87,776 pages viewed 75% desktop
4 visits per user 15,893 site visits 24% mobile
5 pages viewed per visit 1,581 forum comments 1% tablet
6 mins 59 second visit length 168 forum topics

cherry also aims to improve communication within the industry e.g.

Marketing /Advertising with cherry

As such, advertising with cherry, offers fantastic opportunities for Providers to promote their products and services to our adviser members - See advertising opportunities here

In addition, our consumer facing sites and offer advisers free advertising to consumers along with free leads.  More information can be found here as well as FAQs and an optional upgrade option.

Contact us

To find out more, you are welcome to join (free) and browse the site and / or email or call us on 0151 633 2424.