Online lead generation agency E-Finity leads, today announced their entry into the funeral planning sector, a move welcomed by Safe Hands Plans, a major UK funeral product provider.

E-Finity Leads are directly authorised by the FCA and provide consumer finance leads for over five hundred clients in the UK in products like mortgage, life insurance and secured loans. The entry into the funeral product industry comes off the back of successful launches into equity release and over 50s life insurance.

Will Eccleston of Safe Hands Plans, a funeral product provider, and Director of the National Federation of Funeral Directors said: “online leads, generated by reputable firms like E-Finity Leads is a clear way forward for the funeral planning sector and I’m delighted to welcome them to the industry”.

Eccleston continued: “customers these days are always more comfortable discussing their wishes privately, and lead generations firms like E-Finity Leads facilitate the introduction to professionals. They also provide the customer with peace of mind, ensuring that they are only passed on to reputable Funeral Planning firms who can administer their wishes and put the best possible plan in place”.

Generating funeral planning leads exclusively online from their flagship consumer lead generation site,, E-Finity leads aims to work with funeral product providers and brokers to help them generate new business in a rapidly growing sector.

The funeral planning sector has suffered negative headlines in the past with complaints about cold calling and leads generated by incentivised surveys, resulting in unsolicited marketing.

Acknowledging the challenges the industry has faced E-Finity Leads business development manager, Colin Sykes, said: “Lead generation only works when leads are generated in real time with compliant marketing. When a consumer has searched for a product online and requests a call back from a product expert, lead generation is a very powerful marketing tool because return on marketing spend can be clearly measured”.