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25 August 2022

Leading national broker firm Just Mortgages has announced the launch of a series of broker focus groups to better understand brokers’ requirements to enable them to branch into new product areas.

The programme will draw brokers from across the country with different experiences and backgrounds in groups of 12 to brainstorm ideas such as how best to communicate key information to prospective clients.

The series of focus groups will also help formulate strategies and plans brokers can use to target clients in new product areas to help them build and diversify their businesses.

Information from the groups will then be rolled out across the country so that the experience and expertise of a broker in Coventry can be utilised by a broker in Cornwall. These focus groups will provide valuable insights for the marketing team directly from client facing advisers. This creates the opportunity for marketing to provide educational and helpful facts, tips and tricks for prospective clients.

John Phillips, National Operations Director at Just Mortgages said,

“It’s very easy for brokers to act in silos within their region and core products areas without realising that they have a wealth of knowledge to share with others in the company. We have a rich vein of experience and knowledge and these focus groups are a proactive way to ensure this knowledge is shared across the group.

“We set up these forums because we wanted a face-to-face interaction between brokers so that there was a really engaging exchange of views and opinions. We are merely acting as facilitators and ensuring that there is a mechanism to share these insights with other brokers.

“One of the most important aspects of these forums is that it is not a hollow echo chamber but will actually drive activity and tangible outcomes in the form of product literature, marketing collateral and strategies for brokers to increase their businesses using real examples and case studies.

“This is an exciting initiative and we’re thrilled that places are massively oversubscribed with brokers wishing to get involved.”