Sirius unveils new brand identity
30 January 2024
Sirius Finance has today unveiled a new brand identity for the business as part of its exciting year of evolution in 2024.
The London-based specialist finance brokerage says the new branding provides a more accurate representation of the business and its culture in 2024, demonstrating its straightforward, honest approach whilst showing the team as highly experienced, expert and professional.
The new branding includes the strapline: ‘Making the seemingly impossible, possible’. This, according to Sirius, demonstrates its commitment to making plans become realities, however complex they might be, and is achieved using the expertise, contacts and wealth of experience of its outstanding broker team.
The new colour palette reflects the strength of the brand and longevity of the Brightstar Group, to which it belongs, as well as its ‘gold’ status as a trusted high net worth brand. Softer hues reflect the authenticity of the team, a people-centric feel and a commitment to the value of ‘we are in this together’.
The new branding is live on the firm’s website and will be used across its marketing material.
Sirius was launched as part of the Brightstar Group back in 2016. In 2023 the group raised more than £1.3bn of specialist lending for clients across complex residential and buy-to-let mortgages, bridging, commercial, development and asset finance.
William Lloyd Hayward, Managing Director of Sirius Finance, commented: “Our exciting new branding reflects our collaborative and straightforward approach. Designed following extensive consultation with our staff and key partners, this new brand reflects our broader approach of evolution in our business as we further focus on the key priorities for the year ahead, delivering exceptional customer service, the widest range of products and solutions for our customers alongside our renewed people focused culture. We set out to live by our mantra, making the seemingly impossible, possible.”
Clare Jupp, Group Chief People Officer said: “Our brand refresh has taken the look and feel of the business into a new era, in a way that represents exactly what we do, how we do it and the kind of people who we are. We are delighted with our new brand values which were developed by the whole team via an entirely collaborative approach.”
