Asset Advantage Welcomes Jonty Cooke as Broker Manager to Grow and Strengthen Broker Relationships

23 April 2025

Asset Advantage has announced the appointment of a new broker manager to continue to strengthen its proposition to brokers. In this role, Jonty Cooke will grow and strengthen broker relationships, support partners and help drive the business forward.

Jonty Cooke brings over a decade of experience working across both hard and soft assets. Jonty Cooke was formerly divisional manager at Bluestone Leasing, where he managed a team of seven business finance consultants. Jonty was also head of broker channel and head of partnerships at Corporate Asset Solutions, where he managed a team of six across credit relationship managers and new business support.

Gary Thompson, sales director at Asset Advantage, said: “We are delighted to welcome Jonty Cooke to the team as our new broker manager. Jonty brings with him a wealth of experience and a strong background in asset finance and the broker sector. His expertise will be a fantastic asset as we continue to grow and strengthen our broker relationships.

“At Asset Advantage, we are committed to investing in our people and building a team that reflects our ambitions for the future. Jonty’s appointment marks another important step as we expand our broker management team to better support our partners and drive the business forward. Welcome aboard Jonty.”

Jonty Cooke said: “I am delighted to be back working with brokers, engaging in true storybook lending, and supporting SMEs with finance to help them achieve their goals. This role presents an opportunity to bring fresh energy and perspective to the broker market through a revitalised approach. I look forward to working with Gary, our newly appointed sales director, as we bring this vision to life.”