Pure Retirement comment on latest figures from the Equity Release Council

25 April 2025

Scott Burman, Head of Distribution:

“The latest figures from the Equity Release Council continue to show an encouraging picture of progress within the later life lending sector, and a customer base who are increasingly prepared to take advantage of the ability to release equity in their homes at average rates comparable to residential mortgages to achieve their financial goals.

Annual growth in borrowing amounts across all product types, and across both initial and further borrowing, demonstrates the way that lifetime mortgages are catering to a diverse audience - as also evidenced by our own findings, which found that in Q1 9% of business came from owners of properties valued at £850,000 and above.

The intersection of product innovation and a customer-centric culture within the market continues to make lifetime mortgages an attractive solution for many, and we look forward to supporting the Council, our advisers, and our customers going forward in delivering best outcomes.”