Key Later Life Comment - Equity Release Council Standards Initiative

06 May 2025

Commenting on the Equity Release Council’s standards initiative, Will Hale, CEO of Key said:

Key has been at the forefront of raising and maintaining best practice standards in later life lending. Equity release market evolution is outstripping conventional mortgage lending solutions and all advisers, irrespective of the scope of service they provide, must adapt to the specific needs and choices of borrowers in later life.

We support the Council’s drive to promote higher standards across the industry but this must extend beyond just those that are members of the ERC. Key’s relentless focus is to reinforce our competitive advantage by delivering outcomes exceeding industry guidelines and also to work collaboratively with our referral partners to ensure consideration of all options for every over 50s customer – irrespective of their point of entry into the market.