Pure Retirement issues comment on new Equity Release Council standards

06 May 2025

Paul Carter, CEO

“The release of the Equity Release Council’s updated standards underlines the later life sector’s commitment to self-development and to generating the best outcomes for consumers. The inclusion of a consumer charter is a fantastic addition to an area of financial services that already strives to consistently put customers first, and will hopefully afford consumers an additional sense of reassurance by the way it clearly sets out what those exploring their options should expect during the advice process.

As a leading lifetime mortgage provider, we naturally fully support and welcome such initiatives and look forward to supporting the Council, advisers, and their clients wherever possible to ensure that consumers’ needs and interests are put first as they explore ways to meet their financial goals in later life.”