LiveMore appoints James Green as Key Account Manager for the Midlands

17 June 2025

LiveMore, the mortgage lender for people aged 50 to 90 plus, has appointed James Green as its new Key Account Manager (KAM) for the Midlands as the business continues to expand its reach and support for brokers across the UK.

Green has nearly two decades of experience in financial services, having started his career in banking before specialising in mortgage lending and intermediary relationships. He has worked with a number of building society lenders, gaining a strong understanding of how different parts of a business work together to drive better customer and broker outcomes.

“Throughout my career, it’s always been essential to work with propositions that truly meet customer needs,” says Green. “LiveMore is transforming access to mortgage finance for older borrowers, with flexible criteria, smart use of income assessment and powerful tools like the LiveMore Mortgage Matcher®.

“It’s exciting to join a team where innovation is valued and where everyone is united by a shared purpose – to say yes to more people. I’m looking forward to being the voice of the intermediary, bringing feedback into the business and doing the little things right – returning calls, replying to emails and offering dependable support.”

Commenting on the appointment, Paul Lewis, Sales Director of Mortgages at LiveMore, says:

“James brings a wealth of experience, a collaborative mindset and a strong values-led approach that aligns perfectly with our mission. His appointment strengthens our support in the Midlands, helping us work even more closely with brokers across the region to unlock the opportunities in later life lending.”

LiveMore offers a wide range of mortgage products for customers aged 50 to 90 plus, including standard capital and interest, interest-only and part and part, retirement interest-only, and lifetime (equity release) mortgages. Its innovative LiveMore Mortgage Matcher® tool – free to brokers – helps advisers quickly identify suitable product options across more than 250 offerings, supporting better customer outcomes in line with Consumer Duty.