OSB Group set to launch Rely – a new buy to let lender for property investors
20 June 2025
Specialist lender OSB Group is launching Rely, a new dedicated buy to let lending brand which has been developed to support investment towards a thriving Private Rented Sector. Built on deep-seated industry expertise, drive, energy, and agility, Rely will work with intermediary broker partners to help landlords of all types succeed in growing and investing in their business.
Rely launches at a time when a shortfall of 4.3 million homes in the UK has been identified, while tenant growth is set to rise by 15% in the next five years. It fulfils the gap for an experienced buy to let specialist with the ability to actively support a broad range of customers - from new buy to let landlords with one property right through to experienced portfolio investors.
Utilising the specialist expertise and knowledge that already exists across OSB Group, Rely will launch on a new technology platform which will transform the lending experience for brokers and customers alike. The platform provides data-led underwriting which will create greater speed to decisions, placing in-house experts where they are most needed. Built with support and input from brokers, the platform will help Rely serve both straightforward and sophisticated intermediary demands, whilst being simple to deal with.
Key highlights of Rely include:
- Real-time broker registration in under 4 minutes
- Broker input time reduced by as much as 50% through use of intuitive questioning
- Faster and more accurate decisions thanks to 14 new vendor integrations, potential for same day offers and overall processing time for all applications reduced by at least 25%
- Valuations are dynamic to property type with faster AVM capabilities
- Flexibility based on case complexities - decisioning will be data-led, with experts placed to handle more complex cases supported by the system
- A full digitised post-offer process, integrated with LMS solicitor panel for conveyancing services and same day funds transfer.
Adrian Moloney, Group Intermediary Director, OSB Group said
“We’ve been working on this exciting new investor brand Rely for over 18 months and partnered with ‘best in class’ technical experts to ensure we’re delivering an experience that will support brokers with their pain points while offering much faster and smoother processing.
By enhancing the Group’s current buy to let products and services, and placing them under the Rely brand, we’ve effectively created a buy to let powerhouse, drawing on the same expertise and experience that our broker partners will already be familiar with.
In time, OSB Group will retire the Kent Reliance for Intermediaries brand, while focus on the residential market will move to Precise, where it will sit alongside bridging, and InterBay will continue as the commercial specialist.
The wait is almost over as we anticipate the final stages to be completed shortly and we’re looking forward to celebrating our official launch in the Summer.”
