Vida Homeloans Enhances Affordability Criteria and Launches New Limited Edition BTL Products to Support Borrowing Power

30 June 2025

Vida Homeloans has today announced significant enhancements to its residential affordability assessments, enabling customers to borrow more when selecting shorter-term fixed rate products. This strategic move is designed to support a broader range of borrowers—whether they are first-time buyers, home movers, or those looking to remortgage.

These changes reflect Vida’s ongoing mission to help more people find a place to call home. By refining its affordability calculations, Vida is removing barriers that often prevent customers from accessing the finance they need.

Ross Williams, Head of Mortgage Product Management at Vida Homeloans, commented:

“Affordability continues to be one of the biggest barriers to home ownership, and at Vida, we’re committed to addressing it head-on. Our mission is to help more people find a place to call home, and that means designing solutions that make a real difference. That’s why we’re following up our popular 3&Easy, 97% LTV proposition with further enhancements to our mortgage affordability calculation, helping applicants borrow more.”

To illustrate the impact of these changes, two applicants each earning £25,000 annually, with a £300 monthly loan repayment over 25 years and no dependents, could now borrow an additional £17,200 under the new criteria.

In parallel, Vida has also launched a new range of Limited Edition Buy to Let (BTL) products at 75% loan-to-value (LTV), available on a 5-year fixed term. These products come with fee options of 4% and 7%, with rates starting from 3.90%—designed to offer greater flexibility and value to landlords seeking to optimise their portfolios.

Intermediaries are encouraged to contact the V-Hub for case discussions or criteria queries, where they will have direct access to Vida’s team of specialist experts and underwriters.