Selina Finance launches bespoke pricing model with rates starting from 5.94%
02 July 2025
Selina Finance has launched a bespoke pricing model for its second charge lending range, giving brokers early access to personalised rates based on individual borrower circumstances.
As part of the launch, Selina has transitioned from traditional rate cards to dynamic, client-specific pricing. Brokers can now access quotes via the Selina portal using a new quick quote feature powered by real-time data. The update has reduced the time needed to generate a quote by 74%, allowing brokers to obtain pricing information earlier in the process.
Headline rates start from 5.94%, with pricing influenced by a wide range of factors including credit profile, employment type, income, loan to value (LTV), and location. Loans are available from £10,000 to £500,000, with up to 100% LTV considered.
Customer fees remain unchanged:
- £895 for loans between £10,000 and £25,000
- £995 for loans from £25,001 to £125,000
- £1,395 for loans from £125,001 to £500,000
The new approach is designed to deliver greater value and accuracy for borrowers while helping brokers find the most suitable product more efficiently.
Selina Finance is a leading second charge lender offering flexible credit facilities that allow borrowers to access funds as needed, with interest only charged on the amount drawn and no early repayment charges. Products are designed for homeowners looking to consolidate debt, raise capital, or fund significant life purchases.
Chris Hewitson, VP of Credit and Data at Selina Finance, commented:
“Pricing for risk is at the heart of responsible lending, but it shouldn’t mean putting borrowers into broad pricing buckets. Our bespoke model enables us to price fairly, quickly, and with the nuances of each case in mind. For brokers, it means greater certainty earlier in the process and a product that’s tailored to the customer, not the category.”
To access the new pricing tool, brokers can log in at www.selinafinance.co.uk.
For intermediary use only. Your customer’s home may be repossessed if they do not keep up with the repayments.
