Hinckley & Rugby for Intermediaries announces four internal promotions across sales team

07 July 2025

Hinckley & Rugby for Intermediaries has announced four internal promotions within its sales and distribution team, strengthening support for brokers across both its telephone and field-based services.

The promotions span a range of roles, including new leadership responsibilities and expanded regional coverage, as the lender continues to invest in service delivery and intermediary relationships.

Lizzie Atkins has been promoted from Internal Sales Team Leader to Sales Team Manager, taking on full oversight of both the telephony team and broker assist team.

Lizzie, who began her new role on 1st May, will report directly to Laura Sneddon, Head of Mortgage Sales & Distribution. With several years of experience at the Society, she has played a key role in delivering consistent service to brokers and will now lead the day-to-day management and development of the internal sales function.

Sophie Hancock, formerly a Telephone Business Development Manager (TBDM), stepped into a new role as Field Business Development Manager for the South on 19th May.

Sophie will focus on broker engagement and relationship management across the southern region, offering face-to-face support to help brokers navigate more complex cases and criteria. She brings strong product knowledge and a proactive approach to the field role, building on her success in the telephony team.

Lauren Bayliss, also a former TBDM, has been appointed Senior Telephone Business Development Manager, with her promotion also effective from 19th May.

In her new role, Lauren will continue to provide high-quality telephone-based support while taking on added responsibilities within the team. Reporting into the new Sales Team Manager, Lizzie Atkins, she will focus on driving service standards and mentoring newer team members.

Robin Thira moved from a Business Development Assistant role into a new position as a TBDM on 1st May, becoming a full member of the Society’s telephony-based intermediary support team. Robin will work directly with brokers to support mortgage enquiries and find suitable solutions for a range of client needs.

The promotions come at a busy time for the Society, with the launch of a new remortgage product in collaboration with PEXA and a raft of mortgage rate reductions across its full mortgage product range, including Core, Fixed, Income Flex, Credit Flex and Flex Plus products, announced earlier in July.

Laura Sneddon, Head of Mortgage Sales & Distribution at Hinckley & Rugby Building Society, said:

“Our sales team is central to the service we provide to brokers. These promotions are a reflection of the hard work and talent we’re fortunate to have within the team, and each individual has shown real desire to support our intermediary partners, and it’s brilliant to see them taking the next step in their careers.

“As we continue to grow and adapt to the market, making sure we have the right people in the right roles is key. These changes will help us continue delivering the personal, knowledgeable support that brokers value.”

For more information on Hinckley & Rugby for Intermediaries, visit www.hrbs.co.uk/intermediaries