Vida Launches “Mobi” – AI-Powered Chatbot to Supercharge Broker Support

21 July 2025

Vida, the specialist mortgage lender, has unveiled its latest innovation: Mobi—short for Mortgage Bot Intelligence—an AI-fuelled chatbot designed to transform how brokers access lending criteria and product information. Available 24/7, Mobi delivers instant, helpful answers to brokers’ most common questions.

Trained on Vida’s full suite of lending criteria and powered by the latest in artificial intelligence, Mobi is more than just a chatbot—it’s a smart, self-serve tool built to help keep broker workflows moving.

Tommy Wight, COO at Vida, commented:

“In a fast-paced market, time is everything. Mobi is here to give brokers the clarity they need, exactly when they need it. It’s a major step forward in our commitment to delivering a seamless, tech-enabled experience for our intermediary partners. We’ve designed Mobi to be the first port of call for brokers, handling everyday queries so that calls and emails can be reserved for more complex cases that require a human touch.”

This launch is part of Vida’s broader digital transformation strategy, reinforcing its mission to become the UK’s most trusted Specialist Mortgage Bank by combining cutting-edge technology with expert human support.