LiveMore ramps up recruitment as mortgage applications double year-on-year

23 July 2025

LiveMore, the later life lending pioneer, has more than doubled its mortgage applications in the first half of this year compared to the same period last year. This growth reflects its continued innovation in later life lending and its strategy to offer a market leading range of owner-occupied mortgage products to the over 50s.

Between January and June 2025, mortgage applications soared by 132% and completions also saw a significant uplift, rising by 58% versus January to June 2024. LiveMore’s portfolio spans retirement interest only, standard capital and interest, interest only, as well as lifetime (equity release). Most recently LiveMore also introduced an innovative part interest and part repayment mortgage, providing greater flexibility to suit a range of financial circumstances.

In 2022, there were around 12.7 million people (19% of the population) aged 65 or over in the UK and by 2072 its projected to rise to 22.1 million people (27%).

Leon Diamond, founder and CEO at LiveMore explains how this ageing population is increasing the need for high-quality later life lending: “This rapidly growing segment of the population has for too long been underserved by traditional lenders. As our population ages, older borrowers have mixed retirement incomes and evolving requirements so they’re in desperate need of flexible borrowing options.

“We’re helping to deliver better financial outcomes to those older borrowers through inclusive product design, broker-focused tools, and consistently strong service. These efforts are reflected in our growth and we’re making huge strides towards our goal of being the number one later life mortgage provider.”

As a result of this rapid growth, the company is now in the midst of its biggest ever recruitment drive, creating 12 new roles across the business and bolstering its team of later life lending specialists. In addition, it has developed and promoted a number of people and is now recruiting to fill their former positions. These roles are across the breadth of broker enquiry, case management, servicing and technical teams.

Serena Charters has also joined as head of compliance, she brings 11 years of experience, having held compliance roles at well-known firms, including Monument, Allica Bank and Bluestone. Her background also spans underwriting, mortgage oversight, and specialist lending – making her exceptionally well-placed to support LiveMore’s growth.

“At LiveMore, we’re committed to delivering fair outcomes for our customers, many of whom are older or may be considered vulnerable. With Serena on board, we’re confident in our continued ability to meet and exceed our obligations under the Consumer Duty and beyond,” says Diamond.

This latest wave of recruitment and internal progression reflects LiveMore’s continued investment in people and infrastructure, to support its mission of transforming later life lending.

Diamond continues, “Our doubling in size over the past year is a reflection of the urgent need for quality mortgage solutions for those in later life, and LiveMore’s desire and ability to meet that need.

“Our extensive recruitment reflects our ambitions to expand significantly and meet increasing demand, whilst continuing to provide brokers and their clients with the highest possible service standards.”