Pure Retirement reacts to latest Equity Release Council quarterly figures
24 July 2025
Paul Carter, CEO
“The latest figures from the Equity Release Council continue to paint a positive and hopeful picture for the rest of the year and beyond. To see a 10% annual uplift in lending amounts, amid the uncertainty that has come following a raft of major geopolitical events over the last three months, shows the belief and confidence that consumers have in later life lending as a tool to achieve their financial goals. Our own Q2 figures highlighted that 12% of new customers came from owners of properties worth at least £700,000, underlining the diverse range of needs the sector continues to meet, and all the signs remain pointed towards ongoing and sustainable market growth from a customer-centric sector that continues to become a more mainstream proposition.”
