Just Mortgages New Build secures access to Gen H New Build Boost

31 July 2025

Just Mortgages New Build & Shared Ownership, the specialist new build arm of the leading national brokerage, has secured access to the innovative New Build Boost mortgage scheme from residential lender Gen H.

The new partnership means New Build Boost is now available through Just Mortgages’ specialist team of 34 dedicated new build advisers.

Launched earlier this year in partnership with Persimmon Homes and often regarded as a private-sector alternative to Help to Buy, New Build Boost offers a mortgage with just a 5% deposit, supported by an additional 15% interest-free equity loan. Unlike Help to Buy, the equity loan is interest-free for the entire term with no mandatory repayments. The aim is to open homeownership to a wider audience, addressing clear deposit gaps and affordability challenges seen in today’s market.

The move recognises Just Mortgages’ success in the new build market and its longstanding reputation for supporting first-time buyers and delivering quality holistic advice. It also strengthens the deep partnerships Just Mortgages has with leading developers, housing associations, introducers and lenders across the country.

John Doughty, chapter managing director at Just Mortgages, said:

“Since its launch, New Build Boost has created considerable interest among budding home buyers, providing a tangible pathway for the many who don’t quite have all the deposit or where affordability is particularly stretched. It’s a great example of innovation from Gen H to increase access to the property market and we couldn’t be more proud to be able to offer it to clients through our specialist team of new build advisers.

“It’s certainly a massive win for Just Mortgages New Build & Shared Ownership and further cements our place, both as a trusted provider of quality advice, but also as the largest specialist new build team in the market. We have built fantastic longstanding partnerships with leading developers, housing associations and lenders, and we’re really proud to extend our relationship with the brilliant team at Gen H.”

Pete Dockar, chief commercial officer at Gen H, adds:

“Just Mortgages are extremely well-established in the new build space, and the high quality service they provide makes them an excellent choice to carry and advise on New Build Boost. Making homeownership accessible requires not only the right financing options but the right partners, too – and with their clear expertise and footprint across the country, we have that with Just Mortgages. We look forward to working together for the benefit of first-time buyers and home movers everywhere.”

Just Mortgages’ team of more than 30 specialist new build advisers is just one part of the national brokerage, with more than 650 advisers across the country. This is split across the self-employed division and its employed division, with advisers based in estate agency branches throughout the UK.

To learn more or explore opportunities to join the team, visit: https://www.justmortgages.co.uk/about-us/careers/