Roma Finance launches DeskVal - AI-powered, PI-backed valuation tool for faster, smarter lending
14 August 2025
Roma Finance, the Manchester based specialist property lender, has officially launched DeskVal, a cutting-edge automated valuation model (AVM) that delivers speed, accuracy, and peace of mind to brokers and direct customers alike.
Backed by Professional Indemnity insurance, DeskVal combines advanced AI technology with real-time market data to provide a credible and efficient valuation tool for residential properties across the UK.
Available with immediate effect, DeskVal is being used across Roma’s product suite—particularly in bridging and short-term lending—where speed of service is essential. The tool is already helping the business make faster lending decisions while maintaining quality and consistency.
Key Features of DeskVal:
- AI-driven valuation model using a proprietary algorithm
- Live data streams for granular, street-level accuracy
- PI-insured for enhanced confidence and reliability
- Applicable to residential properties nationwide
- Supports faster underwriting and decision-making
Michael Allison, Commercial Director at Roma Finance, commented:
“DeskVal is the next step in our commitment to innovation and service excellence. We know that speed is critical in the bridging and specialist finance space—but speed without confidence simply doesn’t work”.
“With DeskVal, we are once again expanding our solutions toolkit and embracing technology to aide our decision making. It’s another way we’re streamlining the journey, removing friction, and delivering what our partners need in a fast-moving market.”
Sabina Thorpe, Co-Founder and Chief Sales Officer at DeskVal, added:
“This partnership marks a major milestone not just for DeskVal, but for the property industry as a whole. By integrating our cutting-edge AI instant valuation tool with Roma’s advanced tech ecosystem, we’re delivering a new standard of speed, precision, and cost efficiency to forward thinking lenders like Roma Finance.
“This collaboration is a true gamechanger, helping to streamline workflows, simplify decision making, and amplify the accuracy of valuations across residential, HMO, multi-unit blocks and mixed-use properties.”
DeskVal complements Roma’s wider product and process improvements in 2025, including the introduction of Dual Representation, enhanced Desktop Valuation options, and borrower-focused legal partnerships.
These changes all reflect Roma’s drive to modernise lending while maintaining its hallmark flexibility and relationship-led approach.
