Suros Capital sees growing interest in loans backed by corporate luxury assets

04 September 2025

Suros Capital, the luxury asset short term lender, has reported increasing interest in its ‘loans to business’ proposition. The company reports a 45% increase in enquiries this year, primarily from watch dealers, art galleries, fine wine dealers and property companies. Many introducers have stated that having Suros Capital as an alternative source of funding for SMEs makes funding quicker and easier to obtain.

Ray Palmer, Director at Suros Capital, said,

“We have been encouraged by the response to our proposition from businesses and their professional advisers. At a time when conventional bricks and mortar commercial lending has become more of a box ticking exercise, our proposition, based purely on the value of the luxury assets being offered as security, is particularly attractive to firms that want fast completions with the minimum of paperwork.”

‘In this case a jewellery company, with two registered directors, specialising in diamond jewellery and high value pre-owned luxury watches, required an immediate loan to acquire more inventory.

Using part of their large collection of high value pre-owned luxury watches and brand new diamond jewellery as security, Suros Capital was able to provide a short term loan of £245,000, which will be redeemed from sale of inventory within four months.

The loan was made within 48 hours of the valuation of the watches and jewellery being offered as security.”