VouchedFor, BlackRock and Fundment urge advisers to join the Top Rated movement

15 September 2025

VouchedFor has launched its 2026 Top Rated Financial Adviser campaign, backed again by BlackRock and Fundment, calling on advisers to join the UK’s largest consumer-facing showcase of adviser excellence.

The campaign, which culminates in the 2026 Guide to Top Rated Financial Advisers distributed in The Times and The Telegraph, is expected to feature more than 2,500 advisers and reach over 2 million consumers. For advisers, the initiative provides powerful third-party validation, practical marketing support, and client-friendly resources at a time of intensified scrutiny on the advice profession.

Hattie Spurrell, Director of Adviser Sales and Success at VouchedFor, said

“Advisers tell us the biggest challenge is not the quality of advice, but reassuring new and existing clients of the value of working with a professional adviser. This campaign gives advisers tangible evidence of a positive customer experience, backed by the voices of their own clients.

“The Guide itself shares positive client stories and resources to help people understand the value of advice. Throughout the campaign, we’ll provide the adviser community with additional resources - like our Financial Explainer series - to support their clients.

“Because when more people see advice for what it really is – a trusted partnership that improves lives – everyone benefits.”

Ola Abdul, Founder and CEO of the innovative adviser platform Fundment, said:

“We’re proud to support the Top Rated campaign again this year. It’s not just about recognition - it’s about helping more people understand the real value of financial advice. When advisers are trusted, supported, and celebrated, everyone wins. That’s why we are here”.

Heather Christie, Head of the UK Adviser business at BlackRock, one of the world’s leading asset managers, said:

“The need for quality financial advice has never been greater, but advisers face more pressure than ever to demonstrate value. Campaigns like this celebrate the profession while helping firms of every size show how they deliver for clients. We’re proud to help advice firms of all shapes and sizes meet their clients’ needs through cost-effective solutions such as MyMap, our range of actively managed multi-asset funds. We’re delighted to work with Fundment to champion the value of advice by supporting VouchedFor’s Top Rated Guide, to celebrate the advice professionals delivering outstanding service and outcomes every day”.