Source Insurance backs purpose-led Home Insurance start-up Insure4Nature

16 September 2025

Source Insurance, a leading tech-enabled distribution platform, has partnered with Insure4Nature, a UK-based ethical home insurance service that invest their profits in environmental restoration projects. This partnership reflects Source’s commitment to supporting purpose-driven ventures from the ground up by providing infrastructure, credibility, and scalability through its Source Go solution.

Through this collaboration, Source is powering the general insurance component of Insure4Nature’s online platform, helping deliver reliable coverage to environmentally conscious customers while enabling Insure4Nature to scale confidently.

“At Source, we do things differently. We choose to work with partners who are putting purpose at the heart of their business,” said Jonathan Pinkerton, Finance and Insurer Relationship Director at Source. “This is the kind of organisation we want to support; forward-thinking, driven by values, and determined to make a tangible impact”.

Insure4Nature is a new company investing 100% of profits into environmental restoration projects in the UK and with Source’s support, they’re offering a credible alternative for customers who want their premiums to protect more than just their homes.

Insure4Nature launch was funded and supported by the Environment Agency NEIRF investment programme as a means of moving capital into funding nature restoration.

Nigel Greenwood, Founder and Funding Distribution Lead at Insure4Nature added

“Working with Source has been a revelation. Source not only understand our mission and are fully supportive, but they have provided an insurance platform that gives our customers a choice of insurance products. We couldn’t have launched without them.”

This collaboration reflects Source’s broader commitment to supporting purpose-driven innovation in insurance. By partnering with ventures that align with its values, Source is helping make credible, impactful offerings more accessible - while contributing to a more transparent and responsible future for the industry.