Conveyancing Alliance reveals new brand following sustained growth
18 September 2025
Conveyancing Alliance (CAL) has today announced a strategic rebrand to CAL, unifying its portfolio under a single home brand with two product brands: Broker Conveyancing and Agent Conveyancing. The move follows years of growth and industry recognition, enabling fresh investment in the platform and customer experience, and directly reflecting feedback from mortgage advisers, estate agents and their clients.
Built on a long heritage serving the broker and estate agency communities, CAL connects its members with trusted, high-quality conveyancers, who deliver exceptional service for their clients. CAL is proudly part of Movera, whose mission is to make moving something worth celebrating, not just tolerating.
Under the new brand structure:
- CAL becomes the home brand for the group’s solutions.
- Broker Conveyancing focuses on mortgage advisers and their clients.
- Agent Conveyancing serves estate agents and their customers.
The new branding launches today with a refreshed look and feel, including new logos, followed by a series of developments and upgrades to digital tools, products, and team expertise. CAL's strategic focus centres on ensuring transactions are simple, seamless and stress-free, while helping firms to win through revenue growth, enhancing their reputation, and strengthening long-term client relationships. By unifying under one master brand with clear product lines, CAL is removing friction, investing in the experience, and staying relentlessly focused on trust and quality.
Mark Tosetti, CEO at CAL, says,
“The new identity and product structure have been shaped by broker and agent feedback. Our mission is clear – to help brokers and estate agents win. By unifying our brands under CAL, we are making it clearer for our partners and their clients to understand who we are, what we stand for and the value we deliver. This is about clarity, consistency and building even stronger relationships across the mortgage and property sector.
“CAL’s rebrand is a celebration of what the team has built with brokers and agents over many years, and a statement of where we’re headed. Our relationships are genuine, built on trust and empathy and have grown over time. This evolution is a true reflection of our people and the skills, passion and promises they bring to work every day.”
The new brands’ logo series use a bookmark symbol which is inspired by how clients engage with the service; by bookmarking the online referral portal for easy access. It’s been crafted to incorporate the silhouette of a building, making a clear and confident statement about who the brands are and what they do.
For more information visit: www.convey.co.uk and www.agentconvey.co.uk.
