Purplebricks Mortgages selects JammJar to transform customer services
16 October 2025
Purplebricks Mortgages has appointed customer service technology partner JammJar to help deliver a faster, smoother and more personal experience for every mortgage customer.
The partnership will give advisers and administrators across Purplebricks Mortgages access to JammJar’s AI-powered platform - designed to remove time-consuming admin, automate compliant follow-ups, and support consistent, high-quality communication throughout the mortgage journey.
By streamlining behind-the-scenes processes, advisers are freed up to spend more time on what really matters: understanding each customer’s needs and providing tailored, expert advice.
Robert Nichols, Managing Director at Purplebricks Mortgages, said:
“JammJar allows us to scale and strengthen our service without increasing costs. It lets our advisers spend more time advising and less time ticking boxes – meaning faster case progression, better conversations and a more human experience for every customer.”
JammJar is a next-generation platform developed by technology experts with backgrounds in financial advice. It transforms everyday mortgage processes using AI to support advisers and administrators with:
- Case management
- Compliance and audit trails
- Communications and customer updates
- Call transcription into structured fact-finds
- Follow-up email automation
- Document validation
Karl Griffin, CEO and Co-founder of JammJar, added:
“Mortgage advice has always been built on people. For most customers, a mortgage is the biggest financial commitment they’ll ever make, and the real value of an adviser isn’t just about rates or paperwork - it’s about reassurance.
“There’s a lot of noise around AI, but this technology is only powerful when it enables more human connection, not less. That’s exactly what JammJar does – it takes care of the admin so advisers can focus on meaningful conversations. Advice should feel more human, less transactional, and that’s what our operating system achieves.
“Purplebricks Mortgages is a great example of a firm that’s embraced how technology and empathy together can unlock new opportunities for advisers and customers alike.”
