Pure Retirement reacts to Equity Release Council quarterly figures

05 November 2025

“The uptick in total borrowing highlighted in the latest quarterly figures is gratifying and, when allied with the increase in average loan amounts, underlines consumer confidence in utilising housing wealth to achieve financial goals. However, the reduction in the number of plans being taken out also highlights the ongoing need to support those who are on the fence, by continuing to provide a consumer-focused environment through effective product and service offerings.

Our own recent research has highlighted the widening demographic profile of our new lifetime mortgage customers, including notable increases in activity on a joint lives basis, and from both younger age brackets and from single males. This serves to underline the underlying potential that remains in the market, and we look forward to working towards ensuring lifetime mortgages continue to offer an effective solution that meets the needs of as many people as possible in 2026.”

Paul Carter, CEO