Mast Launches Lending Policy Assistant to Transform Broker and Lender Communication

13 November 2025

13th November, London, UK: Mast, the technology company modernising mortgage infrastructure, announced the launch of its ‘Assist’ product which is a Lending Policy Assistant that gives brokers instant, accurate answers to lender criteria linked directly to lending policy.

Traditionally, brokers and lenders rely on lengthy PDF documents, phone calls, and emails to clarify lending policies. This process is slow, inconsistent, and costly for lenders’ support teams. This assistant streamlines this workflow by allowing brokers to type questions and receive policy-accurate answers in seconds.

“Mortgage criteria is very complex. Brokers can work with over one hundred lenders, all with different rules, explained in different ways. It's a minefield and easy to see how policy might be misinterpreted, or worse not even found.,” said JoyAbisaab, CEO of Mast. “Mast Assist makes it simple. Brokers get the answers they need instantly, and lenders cut support overhead while improving submission quality. It is a win–win.”

Mast Assist delivers clear operational value for lenders. It reduces support queries by deflecting repetitive policy questions away from credit and underwriting teams. It improves case quality by helping brokers submit cleaner, higher-quality applications. It ensures compliance by providing every broker with the same, consistent answer each backed by citations from the official policy. The system also unlocks valuable insights by highlighting areas of policy confusion and unmet broker demand, while remaining easy to deploy through a straightforward integration into a lender’s website or broker portal.

Lenders can register their interest with Mast to hear more about how they can implement the new lending policy assistance.

About Mast

Mast is transforming the lending industry, making complex lending simple. Its configurable, AI-native loan origination platform accelerates the entire process, saving lenders time and costs, while helping borrowers to receive offers more quickly.

For more information, visit www.usemast.com or contact press@usemast.com