PM Data Services Launches Genie – A Game-Changing Standalone Buy-to-Let Mortgage Sourcing Tool for Individual Brokers

19 November 2025

PM Data Services, the team behind Property Master – the UK’s first digital Buy-to-Let mortgage broker – has today unveiled Genie, a powerful new sourcing platform designed exclusively for individual mortgage advisers and small brokerages.

In a market where more than 100 lenders offer thousands of constantly changing Buy-to-Let products, brokers frequently spend hours – sometimes days – manually checking criteria, running affordability calculations and comparing rates and fees. Genie eliminates that frustration by combining product pricing, lender criteria and genuine lender-specific affordability rules into one fast, transparent search.

With a single case entry, Genie instantly evaluates thousands of products from the full UK Buy-to-Let lender landscape across standard Buy-to-Let, expat mortgages, holiday lets, HMOs, multi-unit freehold blocks (MUFBs) and large-portfolio landlords. It automatically applies each lender’s unique rules on tax status, personal income, limited company borrowing and portfolio size to deliver a fully prioritised, client-specific list of viable options – complete with maximum loan amounts, total initial costs, fees and early redemption charges.

For firms seeking deeper integration, an API-driven version of Genie is also available. This enterprise-ready solution delivers the same lender-accurate affordability engine – including full background portfolio stress-testing – directly into existing CRM, sourcing or advice systems, enabling seamless automation for networks, larger brokerages and fintech platforms.

Key features include:

A unique Insights tab that explains exactly why every lender and product is eligible or ineligible
Automatic generation of professional, client-ready evidence packs
Full transparency on affordability calculations tailored to each lender’s methodology
No requirement for API integration or enterprise-level contracts (standalone version)

Angus Stewart, CEO of PM Data Services, said:

“For individual brokers, time is their most valuable asset. Genie has been built from the ground up to remove the pain of Buy-to-Let sourcing, giving advisers the confidence of institutional-grade accuracy without the cost or complexity. It lets them focus on what they do best – advising clients and winning business.”

Genie is available on a simple monthly or annual subscription. For a limited time, new users can claim 50% off for the entire first year, reducing the average monthly cost to just £8.32 (ex VAT), with a no-obligation 30-day free trial also included.

Brokers can sign up today at
https://pmdataservices.co.uk/genie-broker