Equifinance announces a brand refresh

03 December 2025

Award winning specialist second charge lender, Equifinance, has launched a major brand refresh including a new logo, livery, and an updated and interactive website.

Having opened for business in 2012, in thirteen years the lender has originated over £750 million worth of new business with a current portfolio approaching £500m. Distribution and originations have been achieved exclusively via the intermediary sector and that successful strategy will continue.

According to Chief Executive, Tony Marshall,

“The brand refresh was overdue; the old livery no longer represented the business we have become. We are building on our commitment to the second charge sector and our intermediary partners. Equifinance has successfully grown its portfolio and become one of the foremost players in the second charge market. Having developed steadily over the past thirteen years, we believe the time is right to step up our distribution plans and increase our presence. The rebrand is the first step in this process.”

Tony added, “Our new logo is just the outward sign of our future intentions. With our new website showcasing our service proposition, our plan is to introduce enhancements in our product range and services in 2026 to satisfy the continued support of our intermediary partners. Equifinance will become a major player in the second charge market.”