Guru Growth Solutions launches pilot of Marketing Guru as part of expanding Guru Growth System
03 February 2026
- Guru Growth Solutions (formerly Advice Guru) launches pilot of Marketing Guru, expanding its integrated support for adviser business growth
- Marketing Guru follows the launch of Business Guru, forming part of the wider Guru Growth System for financial advisers
- The rebrand and platform evolution reflects adviser demand for practical marketing, business and operational support beyond technical education
Guru Growth Solutions (formerly Advice Guru) has launched the pilot of Marketing Guru, the latest addition to its growing suite of tools designed to help financial advisers build, run and grow sustainable advice businesses.
The pilot follows the recent launch of Business Guru, and together with the original Advice Guru platform and Network Guru adviser directory, the products form the Guru Growth System – an integrated, AI-powered framework supporting advisers across advice, business operations, marketing and network engagement.
While the business has rebranded from Advice Guru to Guru Growth Solutions, the move reflects the evolution of the business as its tools to support advisers grew to include several different areas. The pilot of Marketing Guru marks the latest addition to its growing suite of tools designed to help financial advisers build, run and grow sustainable advice businesses.
Originally launched as an education-led platform focused on adviser knowledge and competence, Advice Guru has expanded in response to adviser demand for broader, practical support beyond technical learning. As company founder, Stuart Powell, explained:
“Over time, it became clear that advisers weren’t just asking how to give good advice and for educational resources for their clients – they also wanted to know how to build a viable, resilient business around it with successful, replicable and repeatable processes.
“The recent launch of Business Guru and now its sister product, Marketing Guru, is a direct response to that need and our rebrand reflects that repositioning of our integrated proposition.. Marketing Guru is designed to help advisers make confident, informed and planned decisions about business growth through marketing without needing to become marketing experts.”
From education to growth system
The pilot focuses on:
- helping advisers assess their current marketing activity and effectiveness
- identifying practical, proportionate marketing actions aligned to firm size and ambition
- signposting trusted tools, resources and lender-supported marketing solutions
- reducing reliance on ad-hoc or poorly targeted marketing spend
Unlike traditional marketing platforms, Marketing Guru is not positioned as a lead-generation service. Instead, it aims to improve adviser understanding, decision-making and long-term capability.
Part of a wider ecosystem
The launch of Marketing Guru is part of a wider roadmap under the Guru Growth System, which is designed to be modular and flexible.
- Advice Guru – education and empowerment platform for consumers, advisers and introducers
- Network Guru – networking and prospect-nurturing directory
- Business Guru – operational and strategic planning focus
- Marketing Guru – promotional triage and prioritisation system
“Advisers don’t need another tool,” added Powell. “They need joined-up support that reflects how advice businesses actually operate. The Guru Growth System is about enabling advisers to better understand their business and identifying the best ways to grow, step by step.”
The Marketing Guru pilot begins with a series of launch events throughout February, with participating advisers helping shape the final proposition ahead of a wider rollout in Q2 2026.
