Pure Retirement Launches New Range of White Label Marketing Resources

19 February 2026

Lifetime mortgage lender Pure Retirement has underlined its commitment to adviser support through the launch of new white label resources as part of its Marketing Toolkit.

In 2025 registered advisers sought to benefit from service, ran by the lender’s in-house marketing specialists to assist them in reaching and communicating with prospective clients by offering a range of traditional resources (such as event banners, flyers, press adverts), and digital assets (including social media images, digital advertising templates, and emails).

Evolving their offering based on adviser feedback, the lender has announced a range of new items available to adviser to support them in reaching prospective customers and adding value to their client conversations. These include guides to give out to widen client understanding during their meetings, covering topics such as involving family, power of attorney, and how interest rates are calculated, or resources to help them grow their business such as ready-made campaigns to nurture leads, and guides on creating professional newsletters, and networking.

The lender is hosting a series of demo sessions throughout March, hosted by their regional Intermediary Sales teams, showcasing the support available to advisers, and how best to utilise them – interested parties can sign up via the Pure Retirement website.

Sharing industry insight

Additionally, Pure has continued to release episodes of its Purely In Conversation podcast series, bringing together cross-sector insight and knowledge sharing. The latest instalment features Lauren Peel, Senior Partner at Inclusive Outcomes, discussing how firms can better understand and support customers in vulnerable circumstances and sharing insights into the importance of inclusive design and the growing awareness of diverse customer needs.

It builds on the success of last year’s inaugural episodes, which gave a number of key industry personalities a platform to share their views, including the Equity Release Council’s Kelly Melville-Kelly, Equilaw’s Matthew Taylor, Equity Release Associates’ Sara Robinson, and Later Life Freedom’s Kelly Worthington.

The lender is looking to release a new episode on a monthly basis throughout 2026, affording advisers a go-to source for learning.

Speaking of these latest additions, Pure Retirement’s Senior Marketing Manager Melanie Godley says:

“With the common consensus being that later life lending needs to focus on market growth in 2026, we feel that this journey begins with providing advisers with the tools and resources to widen their knowledge, push their business to the next level, and to have increasingly meaningful conversations with their clients. The new resources are designed to provide advisers with tools to give their clients more information earlier in their lifetime mortgage journey, delivering better client outcomes and helping clients to firmly establish whether lifetime mortgages are the right option for them.

Having remained committed to supporting all the market, all the time, we’re pleased to be able to offer even more to advisers throughout 2026 and beyond. We look forward to assisting them in not only better positioning their own business, but also in providing consumers exploring their options with information and literature to make an informed decision.”