Is the buy-vs-rent balance finally tipping? Precise reacts to Zoopla HPI

25 February 2026

Adrian Moloney, Group Lending Distribution Director at Precise, said:

“Today’s figures reinforce the affordability turning point we’ve been anticipating. Falling mortgage rates, easing stress tests and greater lender flexibility are shifting the buy-versus-rent equation in many parts of the country. For a growing number of tenants, particularly outside London, the monthly cost comparison is no longer the barrier it once was.

We are still in the early stages of this shift, but the foundations are more robust than a short-term rate movement. Wage growth, stabilising house prices and increased competition among lenders are collectively improving borrowing power. That said, affordability remains finely balanced and confidence will depend on continued economic stability.

Those first-time buyers who have already built a deposit but were waiting for repayment costs to become more manageable are likely to move first. Increased flexibility around mortgage terms, loan-to-value ratios and a more holistic view of income are making a tangible difference.

For landlords, the picture is more nuanced. While some local markets may see tenant demand soften as renters transition into homeownership, the fundamentals of the private rented sector remain strong. Our latest Landlord Leaders research shows 62% of landlords are optimistic about the future and 28% are committed to growing their portfolios long term. Professionalisation continues to reshape the sector, with many adapting their business models to focus on long-term resilience.

Ultimately, demand for housing - whether rented or owned - remains structural. Stability in rates and policy will be key to ensuring both aspiring buyers and landlords can plan with confidence.”