Vida launches expanded product range with rate cuts of up to 0.72%

10 April 2026

Vida has launched a refreshed product range, expanding its proposition and reinforcing its commitment to providing brokers with greater choice and competitive pricing.

The updated range includes rate reductions across all products of up to 0.72%, alongside the addition of new Fee Saver and Cashback options, giving brokers more flexibility to match products to client needs.

Vida has also introduced a new residential rate tier at 85% LTV, broadening its appeal for borrowers seeking higher LTV solutions while maintaining a clear and streamlined offering.

Ross Williams, Head of Mortgage Product Management at Vida, commented:

“This refresh is about giving brokers more choice where it really matters, while keeping our proposition simple and easy to navigate. By expanding the range, adding new Fee Saver and Cashback options and cutting rates across the board, we’re making it easier for brokers to support a wider range of clients with confidence.”

The latest changes underline Vida’s ongoing focus on delivering a competitive, broker led proposition that balances choice, value and clarity.