Fintel Services division launches WOM mortgage club to strengthen support and shape market future

06 May 2026

Fintel Services division today announced the launch of Omni Mortgage Club, a whole-of-market initiative designed to enhance broker support, expand product access, and deliver a modern, adviser led service proposition.

To be run in conjunction with its current mortgage club - Simplybiz Mortgages - Omni Mortgage Club is designed to meet the evolving needs of mortgage advisers across the increasingly complex lending landscape. The club will provide intermediaries with a comprehensive lender panel, technology solutions, and self-service options - including advisers’ and firms’ own dashboards - compliance, and ancillary resources to help strengthen relationships and streamline the advice process.

The proposition will allow firms to run their club relationship in the way that best suits them, with both digital self-service models and a comprehensive suite of support functions to help elevate a firm’s business, including training modules, business support functions, and one-to-one business reviews.

Omni Mortgage Club has invited advisers and firms to register their interest in joining the club via www.omni-mortgageclub.co.uk

As a central part of its development strategy, Omni Mortgage Club worked closely with its foundation partners, who played a vital role in shaping the initial proposition. Their insight, combined with direct feedback from advisers, ensured an accurate reflection of market shifts and client needs.

The launch of Omni Mortgage Club demonstrates Fintel Services’ continued commitment to raising professional standards, delivering meaningful value to the intermediary community, and ensuring better outcomes for all.

Martin Reynolds, CEO of Omni Mortgage Club, stated:

"Omni Mortgage Club represents an important evolution in the support we offer to the intermediary community. By collaborating closely with our foundation partners and inviting advisers to help shape the proposition from the outset, we ensured the club was built around what the market truly needs.

“Today’s launch is just stage one of the Club as we continue to work with our partners to deliver a modern, flexible, and adviser centric service that adds real value and strengthens the vital role brokers play in helping customers secure the right outcomes.”

David Morris, MD of Mortgages at Santander, added:

“The mortgage market is constantly evolving, and intermediary distribution forms a crucial part of this evolution. I look forward to working with Omni Mortgage Club as they bring their new club to market.”