OSB Group strengthens intermediary sales with senior leadership promotion

13 May 2026

OSB Group has announced the promotion of Emily Hollands to Group Head of Intermediary Sales and Distribution, effective immediately, in a move that brings together key sales functions under her leadership.

In her new role, Emily will assume responsibility for the sales and distribution strategy across the business. She will now lead a significantly broader remit encompassing field and internal sales teams alongside corporate accounts and broker operations.

This strategic change will align sales capabilities more closely and strengthen relationships with brokers, supporting the Group’s next phase of growth. By bringing sales and distribution closer together, the business aims to enhance collaboration and deliver a more unified intermediary experience.

Adrian Moloney, Group Lending Distribution Director, OSB Group, said:

“I’m pleased that Emily has accepted this well deserved promotion and I have no doubt that under her leadership, we will continue to further strengthen our broker partnerships and ensure our customers have access to the best-in-class solutions they need to thrive in today’s market.”

Emily Hollands, Group Head of Intermediary Sales and Distribution, OSB Group, said:

“I’m delighted to take on this expanded role at such an important time for the Group. Bringing together our sales and distribution capabilities creates a powerful platform to better support our broker partners and customers, while driving continued growth across the business.”

As part of the restructure, David Boyd has also been promoted to Group Head of Sales and Operations, taking on an expanded role and reporting to Emily. He will lead non-field-based sales and support functions, including office BDMs, the broker contact centre and broker operations. He will also play a pivotal role in the delivery of the Group’s transformation programme.

This leadership evolution reflects OSB Group’s continued focus on building a strong, integrated intermediary proposition and delivering enhanced support for brokers.