SmartSearch welcomes Digital ID push but warns trust and safeguards are critical to success

13 May 2026

Phil Cotter, CEO of SmartSearch, welcomed the move, saying Digital ID could be transformative for the UK - but only if it is implemented correctly:

“News that the Government will push forward with the introduction of Digital ID is certainly welcome. Our Compliance Report 2026 found that 54% of businesses still conduct identity checks manually and 68% waste half their time on tasks that could be automated.

“Digital ID could be transformative for the UK, making it easier to apply for a mortgage, open a bank account or access benefits securely, while reducing fraud and improving efficiency. Done right, this isn't just about regulatory compliance but commercial advantage. Businesses that can verify customers faster and more securely will win more business, and Digital ID has the potential to level the playing field across sectors.

"But this is only true if it is done well. With 24% of compliance professionals citing AI deepfakes as their biggest fraud risk, robust identity verification has never been more critical. Trust is hard-won and easily lost. Our research found that 87% of businesses would sever ties with a partner after a single compliance breach, demonstrating just how much is at stake. The public must know their data is used only for its intended purpose, held for the minimum time necessary, and subject to independent oversight. Success depends on strong safeguards, transparency and individual control. Convenience must never come at the expense of trust."