More Than 11,000 Pure Retirement Customers Now Using the Lender’s Online Account Management Platform

19 May 2026

Lifetime mortgage lender Pure Retirement has reported over 11,000 registered users on its market-first online account management platform, MyPure.

The lender has also seen a 28% annual increase in the number of ad hoc optional repayments, and a 27% annual increase in the number of cash release applications, being lodged directly through MyPure.

The MyPure platform enables customers to self-manage a number of key elements of their lifetime mortgages, offering a further support avenue in addition to continued access to the office-based Customer Account Servicing team, and bringing the later life lending sector in line with mainstream financial areas such as high street banking and insurance.

MyPure enables the lender’s customers to directly apply for cash releases, make ad hoc optional repayments, and set up Direct Debits and standing orders. Additionally, they can view their accounts, including both balances and transactions, download documents such as annual statements, and be notified when new documents become available.

The platform feeds into the lender’s commitment to meeting Consumer Duty outcomes – especially relating to consumer support, which explicitly mentions the need to ‘provide clients with self-service tools like online portals or mobile apps to manage their accounts and seek support.’

Speaking of the latest results, Pure’s Managing Director, Simon Hayton, says:

“We’re pleased to see customers not only registering for MyPure, but also making use of its features to effectively self-manage aspects of their account. The increase in activity levels underlines the inherent value in this service offering, and we’re proud to continue to be the only lender in the space offering this option to consumers.

Giving customers options to manage their accounts whether via the phone or online ensures customer experiences remain a bedrock of the later life lending space as it seeks to become a mainstream financial solution for over-55s, and we’re pleased to be able to provide the sort of tools that people have come to expect from household name financial providers.”