Victoria Barnard joins Somo as Head of Networks & Clubs at a pivotal moment in the company’s continued growth and evolution

26 May 2026

Bringing a wealth of experience across the specialist finance sector, Victoria has built an impressive career working with networks, clubs and some of the most recognisable lenders in the bridging and commercial space. Known for her deep industry relationships and hands-on approach, she has consistently delivered value by connecting brokers, lenders and partners in ways that drive both performance and long-term collaboration.

At Somo, Victoria will lead the strategic development of its networks and clubs proposition, strengthening partnerships, enhancing engagement, and supporting brokers in navigating an increasingly dynamic lending landscape.

Victoria Barnard commented:

"I’m absolutely thrilled to be joining Somo at such an exciting time. The energy, ambition, and momentum across the business is genuinely infectious. It’s clear there’s something special being built here and I can’t wait to be part of it."

"What really stood out to me was the people. There’s a real authenticity and a drive to challenge the norm, which aligns perfectly with how I like to work with networks and partners. With nearly 20 years’ experience in financial services, 12 of those focused purely on bridging finance, I’ve seen what works and you can see that reflected in the leadership team here. They don’t just talk about feedback, they act on it, continuously evolving the business both internally and in how it supports brokers."

"I’m looking forward to rolling up my sleeves, getting out to meet brokers across the UK and helping to create something that genuinely adds value to the market."

With a reputation for building strong, trusted relationships and a passion for the intermediary space, Victoria’s appointment marks another significant step forward for Somo as it continues to expand its reach and influence across the specialist lending sector.