Asset Advantage expands team with new South East area sales manager

10 June 2026

Asset Advantage, a leading SME funding provider, has expanded its team with the appointment of Steven O’Reilly as area sales manager for the South East.

Steven brings a strong background in the asset finance sector, having spent a decade with Paragon Bank as a business development manager, specialising in SME lending. He joins Asset Advantage from CC Springador Finance, where he served as a director focusing on asset finance and refinance, commercial loans and finance for construction, agriculture and vehicle markets.

In his new role, Steven will be supporting small and medium-sized businesses across the South East region in accessing business finance – including asset finance and business loans. The move is the latest in a series of investments by the funding provider to improve service and increase SME access to flexible funding for expansion and acquisition.

Alongside a number of internal and external appointments, Asset Advantage has expanded its product offering, invested in new systems and enhanced its processes to best support businesses in the region and across the country.

Asset Advantage has been offering asset finance through hire purchase and finance lease since 2007, with business loans added to its offering in 2014. Loans range between £75,000 and £500,000 and can be used to support a wide range of business cases, including the funding of equipment, technology and other projects, as well as business acquisitions.

Speaking on his appointment, Steven O’Reilly said:

“Having grown up in Basingstoke and worked in the asset finance sector for many years, joining Asset Advantage feels like a natural fit for me. I’m really passionate about supporting SMEs in the region and helping business owners access the funding they need to achieve their ambitions. It’s clear that Asset Advantage understands what SMEs want and need from business funding and have the flexible, open-minded approach to suit.”

Gary Thompson, sales director at Asset Advantage, said:

“I’m delighted to welcome Steven to our sales team. Steven comes to us with many years of experience in the asset finance sector and will work with our internal and external teams to support SMEs in their growth ambitions. As Asset Advantage continues to grow and meet demand for flexible business finance, Steven will be an integral part of the business community in Basingstoke and Hampshire, and across the South East. I know he will represent the values of Asset Advantage as he does so.”

For more information about Asset Advantage, please contact www.assetadvantage.co.uk, or please call 01256 316200.