Primis Mortgage Network adds Uinsure sole tie option for advisers to significantly simplify GI journey

16 June 2026

Primis Mortgage Network has added a sole tie option with Uinsure, giving adviser firms the choice to consolidate their general insurance proposition with a single, technology-driven partner.

For Primis, the move reflects a clear focus on making insurance a consistent part of the adviser and client journey and on giving its firms the right infrastructure to make that happen at scale.

Uinsure's integration with Mortgage Brain, Primis’s CRM partner, enables a significantly streamlined experience, reducing duplication and making it easier to embed insurance without additional data input.

Firms will also be able to access competitive pricing from Uinsure's panel of leading UK insurers, delivering a simpler process without compromising on the breadth and competitiveness of multi-insurer pricing.

In addition, advisers who prefer a referral model can also easily do so through Uinsure too, meaning every adviser has a way to engage with insurance in a way that suits how they work.

Phil Carr, Director of Intermediary, at Uinsure, said:

“The mortgage moment remains the most powerful opportunity for insurance - where client need and intent are at their highest. Firms that capitalise on it consistently are the ones that deepen client relationships and build a genuinely rounded value proposition.

"Primis has been clear about what their adviser firms need to grow, and we're proud to be the partner they've chosen to make it happen. This will enable a more streamlined, repeatable and scalable process for its firms, and is exactly the kind of forward-thinking partnership that drives the market forward.”

Craig Hall, Director of Strategic Partnerships at LSL Financial Services said:

“The addition of a sole tie option with Uinsure reflects Primis’s commitment to giving its adviser firms the tools and partnerships they need to grow.

“Advisers want to offer general insurance, but it can feel like another thing to manage on top of an already busy process. Uinsure’s integration with our new CRM partner Mortgage Brain will help make the GI journey more straightforward for advisers, simplifying the quote and apply process and helping them offer their customers competitive cover.

“Uinsure’s panel-based approach means firms can access that simplicity without compromising on competitiveness. That, alongside its track record of innovation, made them the clear choice.”