UK’s most Instagrammable streets revealed: Bath’s Royal Crescent takes the crown
26 June 2026
- New research from Lloyds reveals the most popular streets on Instagram and TikTok
- Bath’s Royal Crescent tops the list, where average house prices are £590,786
- London, Edinburgh, Bristol, Cardiff and Manchester all feature in the top 20
- From £1.66m in Notting Hill to £158,559 near Loch Lomond – picture-perfect streets feature at every price point
New research from Lloyds has revealed the UK’s most Instagrammable streets – with Bath’s iconic Royal Crescent (pictured below) taking the top spot.
Famous for its sweeping Georgian design, the crescent’s postcard-perfect look has made it a firm favourite for photos, reels and travel snaps. Latest data shows homes on the street cost an average of £590,786.
From colourful city backdrops to historic cobbled lanes, the research highlights the streets Brits can’t stop sharing online. The rankings are based on how often each street features on Instagram and TikTok, as well as how frequently it is tagged in location posts.
London’s Portobello Road – known for its pastel-coloured houses and bustling market – takes second place, followed by The Street in the picturesque village of Castle Combe.
Edinburgh also performs strongly, with both Victoria Street and Circus Lane making the top 10, while Pier Road in Luss, on the banks of Loch Lomond, highlights the growing appeal of scenic waterfront spots.
Pictured below: Bath’s Royal Crescent
Where are the UK’s most Instagrammable streets?
Here are the UK’s 20 most Instagrammable streets, according to Lloyds’ research:
| Rank | Street | Location | Average price |
| 1 | Royal Crescent | Bath, Somerset | £590,786 |
| 2 | Portobello Road | Notting Hill, London | £1,661,144 |
| 3 | The Street | Castle Combe, Wiltshire | £428,759 |
| 4 | Victoria Street | Old Town, Edinburgh | £414,596 |
| 5 | Gold Hill | Shaftesbury, Dorset | £470,721 |
| 6 | Kynance Mews | South Kensington, London | £1,447,738 |
| 7 | Vicars Close | Wells, Somerset | £364,489 |
| 8 | Arlington Row | Bibury, Gloucestershire | £519,773 |
| 9 | Circus Lane | Stockbridge, Edinburgh | £447,344 |
| 10 | Mermaid Street | Rye, East Sussex | £471,101 |
| 11 | Sion Hill | Clifton, Bristol | £521,586 |
| 12 | Elm Hill | Norwich, Norfolk | £235,822 |
| 13 | Prior Park Road | Bath, Somerset | £556,645 |
| 14 | Anita Street | Ancoats, Manchester | £257,319 |
| 15 | Steep Hill | Lincoln, Lincolnshire | £314,395 |
| 16 | Church Street | Ledbury, Herefordshire | £376,698 |
| 17 | Barn Hill | Stamford, Lincolnshire | £492,364 |
| 18 | Eastgate Street | Chester, Cheshire | £263,811 |
| 19 | Pier Road | Luss, Argyll and Bute | £158,559 |
| 20 | Windsor Esplanade | Cardiff Bay | £198,125 |
Pictured below, clockwise from top left: Portobello Road (London), The Street (Castle Combe), Victoria Street (Edinburgh), Gold Hill (Shaftesbury)
Amanda Bryden, Head of Mortgages at Lloyds:
“Social media is changing how people discover new places, and even where they start to picture themselves living.
“What really stands out about these streets is their character. Whether it’s colourful homes, heritage buildings or a standout setting, they’re the kind of places people can’t help but share.
“It’s also great to see such a broad mix of locations. While some are among the UK’s most premium streets, others are far more accessible, which shows you don’t need a huge budget to find somewhere that genuinely feels special.”
How much does it cost to live on these streets?
You don’t necessarily need a million-pound budget to live somewhere worthy of your camera roll. In fact, many could even be within reach of first-time buyers.
While London hotspots like Portobello Road (£1.66m) and Kynance Mews (£1.45m) sit at the top end of the market, there are far more affordable options on the list. Streets such as Elm Hill in Norwich (£235,822) and Eastgate Street in Chester (£263,811) come in well below the UK average house price of £298,806.
The most affordable street in the top 20 is Pier Road in Luss, where the average property costs £158,559.
Amanda adds:
“While social media has helped shine a spotlight on some of the UK’s most beautiful streets, it can also bring challenges for the people who live there. Popular locations can see a big rise in visitors, particularly at busy times of year.
“As interest grows, it highlights the importance of visiting thoughtfully – respecting local residents and helping to protect the charm that makes these places so widely shared.”
Amanda’s top tips for first-time buyers
Lloyds mortgage expert Amanda Bryden has built a career in the industry that spans almost 30 years. She started as a mortgage broker and has since filled a variety of senior roles across several of the country's biggest lenders. Here’s what she suggests:
- Do your research – Get familiar with the homebuying process. From an Agreement in Principle to mortgage approval and completion. The Lloyds First-Time Hub includes free guides, and access to expert-led online sessions, to help explain the jargon and make things clearer.
- Get advice – Speak to a mortgage professional early on, don’t wait until you think you’ve saved enough or found you dream home. They can help explain what you can afford, typical costs and what to expect along the way. You can often choose a video appointment if that’s more convenient.
- Explore your options – It’s important to know what support is available. A mortgage expert will show you options you might not have considered and guide you on ways to build up the funds quicker. For example low-deposit mortgages can make buying more affordable than you might think.
