JammJar enters next phase of growth as AI mortgage platform expands market rollout

13 July 2026

New website and refreshed brand mark signal company's next stage of growth ahead of major September platform launch.

JammJar has launched a new-look website and refreshed brand identity as the AI-powered mortgage platform enters its next phase of growth, moving beyond its early adopter programme and expanding engagement with mortgage broker firms and networks.

Following strong demand from brokers looking to embrace AI-powered technology, the business is now scaling its market rollout. Larger broker firms can engage directly with JammJar, while a managed waitlist will remain in place for smaller firms to ensure every customer continues to receive a high standard of onboarding and support.

A new refreshed visual identity and redesigned website reflect JammJar's ambition to redefine how mortgage firms use artificial intelligence to streamline advice, strengthen compliance and deliver a better customer experience.

The announcement comes ahead of JammJar's biggest product launch to date, with the next generation of the platform set to be unveiled during an exclusive live webinar in September.

During the event, brokers will receive the first public demonstration of the biggest evolution of the JammJar platform to date. The next generation of the platform introduces a significantly upgraded AI Assistant capable of working intelligently across an entire firm's data, configurable workflow automation, AI agents that help progress cases automatically, enhanced business reporting, deeper integrations including Microsoft and iPipeline, and a redesigned customer experience.

Karl Griffin, CEO and co-founder of JammJar, said:

"This marks an important milestone for JammJar. Over the past year we've worked alongside our early customers to refine every aspect of the platform, and we're now ready to open the next chapter of our growth.

"Demand has exceeded our expectations, so we're scaling the business in a measured way. Larger firms can engage with us immediately, while a managed waitlist for smaller firms ensures every new customer receives the attention and support they deserve.

"We've spent that time listening to brokers, building something fundamentally different from a traditional CRM and continually refining the platform. Everything we've developed has been focused on removing administration, simplifying compliance and giving advisers more time to spend with their clients.

"Our new website reflects where we are as a business today, but it's also a sign of what's to come. September will mark the biggest evolution of the JammJar platform since launch and we're looking forward to showing brokers exactly what the next generation of mortgage technology looks like."

The live online launch will take place at 11am on Thursday 17 September and will provide brokers with an exclusive first look at the next generation of the JammJar platform through a series of real customer journeys and practical demonstrations.

The webinar is free to attend and registration is now open here.