VouchedFor launches Verified+ to help advisers stand out as AI reshapes consumer search

14 July 2026

VouchedFor has launched Verified+, a new enhanced membership tier designed to help financial advisers strengthen their online visibility as the way consumers research financial advice continues to evolve.

As more people use AI alongside traditional search engines to find answers to financial questions, advisers are increasingly considering how their expertise is represented in AI generated responses, as well as traditional search results.

Developed in response to changing consumer behaviour and adviser feedback, Verified+ helps advisers better showcase their expertise, specialisms and client experience through a range of new profile enhancements and marketing tools.

The enhanced membership introduces features including AI generated summaries based on client reviews, searchable expertise tags, adviser FAQs and articles, pinned client reviews, enhanced profile analytics and new tools that allow advisers to turn client feedback into ready to share social media content.

Together, these features are designed to help prospective clients quickly understand who an adviser helps, their areas of expertise and why existing clients trust them, regardless of where they begin their search for financial advice.

Harriet Spurrell, Head of Customer Success at VouchedFor, said:

"The way people research financial advice is changing. Consumers are increasingly asking more detailed questions online and using AI tools alongside traditional search to help them understand their options before they choose an adviser.

"That means advisers need to communicate their expertise clearly, consistently and in ways that make it easy for prospective clients to understand the value they offer.

"Verified+ builds on the trust advisers have already established through verified client reviews, giving them additional tools to showcase their expertise, increase their visibility and help them stand out wherever prospective clients are researching financial advice."

Verified+ builds on VouchedFor's existing Verified membership, which already enables advisers to collect verified client reviews and manage their online reputation. Existing Verified members will also benefit from new social media tools that transform client reviews into ready made content to help them maintain a regular online presence.

The launch reflects VouchedFor's ongoing investment in helping advisers respond to changing consumer behaviour by making their expertise easier to find, understand and trust wherever prospective clients begin researching financial advice.