Anthony Glasgow appointed Chief Operating Officer of BetterHome Group UK

05 October 2026

Senior property and financial services executive joins the Group as it strengthens its UK operating platform and supports its next phase of growth

BetterHome Group UK has appointed Anthony Glasgow as Chief Operating Officer, strengthening its senior leadership team as the business continues to build its presence in the UK market.

Glasgow brings more than 20 years of leadership experience across the UK residential property and financial services sectors. A Fellow of the Association of Chartered Certified Accountants, he has held a number of senior executive positions, including Chief Operating Officer for Estate Agency and Chief Information Officer at Connells Group.

He joins BetterHome Group UK on a permanent basis, having previously worked closely with the business as a consultant, spending time with teams across the Group and supporting its development.

In his new role, Glasgow will work across the organisation to strengthen its operating foundations, support its teams and help translate the Group’s growth strategy into practical delivery. His remit will bring together operations, technology, commercial priorities and organisational development as BetterHome Group UK continues to expand.

Rudi Botha, Group CEO of BetterHome Group, said:

“Anthony has already made a valuable contribution to BetterHome Group UK during his time working with us as a consultant. He has the ability to understand a complex business quickly, identify what really matters and bring together people, operations, technology and commercial thinking in a highly practical way.

“As we continue to build BetterHome Group UK, having the right leadership and operational foundations in place will be critical. Anthony brings significant experience from across the UK property and financial services sectors, and I am delighted that he is joining us permanently as Chief Operating Officer.”

Anthony Glasgow, Chief Operating Officer of BetterHome Group UK, said:

“I’m genuinely excited to be joining BetterHome Group UK as Chief Operating Officer and to be working closely with Rudi and the wider team as we continue to build the Group’s presence in the UK.

“What really appealed to me was the ambition to make the home and mortgage journey a dream experience for customers, partners and our people. I’m looking forward to bringing my experience to the business, helping to create strong foundations for growth and being part of something with real energy and purpose.”

The appointment forms part of BetterHome Group UK’s continued investment in its leadership, infrastructure and operating capability as it develops its proposition for the UK mortgage and home-buying market.