You are here: cherry > Press releases for May 2010 > TMA offers DA’s exclusive chance to become an online property marketing company

11 May 2010

TMA has formed a strategic partnership with Home Searcher to offer DA brokers exclusive access to become an online property marketing company. The link will enable DA brokers to have full access to the Home Searcher property portal to assist their clients looking to buy and sell their property online within a designated postcode area or areas. DA brokers signing up to the scheme, which is only available through TMA, will enable them to become an agent of Home Searcher and become a professional property lister with the opportunity to earn substantial income from the associated mortgage sales involved in selling a house. In essence agents become an owner manager of their own property marketing company. Brokers will be provided with full training to ensure they maximise the potential of the portal in order to generate mortgage leads within these exclusive postcode areas. They will also receive any free first-time buyer and secured loan leads direct from Home Searcher as and when they appear within an individual postcode area. To take advantage of this opportunity brokers will be charged a small initial one off registration fee to become a Home Searcher agent. Included in this payment is a full training day which consists of how to put a property on the market; how to prospect for leads; how to sell a house; systems training and evaluating the sales process. Business cards and flyers and full literature packs will also be provided to agents. There is then a monthly subscription of £19.99 plus VAT for brokers to pay which will incorporate a range of additional marketing material, continued sales support and full technological assistance with systems and processes. Home Searcher will also undertake all the negotiating between the vendor and the purchaser and all the necessary paperwork. It also guarantees to pass on all the enquiries to brokers within 15 minutes of receipt. Home Searcher will charge vendors £29.95 per month plus VAT for a minimum three month period to advertise properties on the portal. If the property has not sold within this period they will remain on the Home Searcher website free of charge. TMA is free to join and is available to all directly authorised brokers. For further information brokers should visit the website www.themortgagealliance.com. Phil Whitehouse, Head of TMA, commented: “I’m delighted to bring this exciting new opportunity to the DA market as part of TMA’s growing intermediary proposition. I would urge brokers to move quickly on this as once a postcode has been snapped up it will not be available to another intermediary. The cost and conversion level of leads has become a growing problem in the intermediary marketplace and this partnership allows brokers greater control over their lead generation for a relatively small cost. “At TMA we firmly believe this is a link that offers massive potential for brokers looking to extend their business model. However, in order for this to work effectively it is vital that they are really committed to putting in the groundwork when it comes to marketing and promoting their proposition. Everything is in place in terms of the technology and support but it would be wrong to think that just by signing up and sitting back that business with come knocking on the door, it won’t. Brokers really need to be as committed as TMA and Home Searcher are in making this relationship work and in doing so will have an exciting new opportunity to engage in a potentially lucrative new income stream.” Phil Shields, principal at Home Searcher; added: “We’re delighted and excited by our association with the TMA as it offers both a refreshing and innovative outlook towards assisting brokers in what has become a very difficult and testing marketplace. Home Searcher is the combination of over 30 years experience in the financial services sector, including vast experience in lead generation, estate agency services and working in niche markets. As a product we firmly believe that its potential is massive and the benefits to the mortgage brokers seizing this initiative to be enormous. “However, it’s vital to reiterate that business will not be generated by sitting back and waiting for things to happen. It requires a certain level of commitment by the broker but with this commitment comes the reward of running a highly successful property marketing company at a fraction of the cost of a typical franchise type of agreement.” ENDS

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