You are here: cherry > Press releases for May 2010 > LeadPoint Launches New Adviser Interface

11 May 2010

May 11th 2010 LeadPoint, the world’s first lead exchange marketplace, today announced the launch of a new interface designed to help lead buyers maximise their return on investment from lead generation. From this week, all new and existing LeadPoint customers will have access to a brand new interface when they log into their online lead buying account. As well as a host of new features for lead buyers, there are also new reports available to help lead buyers manage and monitor their lead generation campaigns and track lead performance. Lead buyers will be greeted with a new homepage giving a snapshot of their current lead generation campaigns, including a dynamic chart showing lead volumes and spend over the last seven days as well as an overview of their current live orders, account balance information, feedback summary and how many leads they have received today. On the reporting side, lead buyers will now be able to track the performance of every order at the click of a button with a range of dynamic charts and tables showing everything from conversion rates to average cost per interested customer. There are also charts tracking feedback over time. LeadPoint currently trades over 15 lead products including Mortgages, Loans, Private Medical Insurance, Debt Management & IVA, Life Insurance, ASU and Home Insurance leads. Lead Buyers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up. Justin Rees, LeadPoint UK Director of Marketing and Partnerships said: “We are very excited to announce the launch of the latest versions of our lead platform which will give lead buyers even more control over their lead generation campaigns. We are constantly developing our platform to provide our customers with the most comprehensive set of tools to enable them to maximise their return on investment from lead generation. One of the biggest challenges facing lead buyers is the ability to measure the effectiveness of buying leads and track lead performance from contact rates to conversion rates and we now have a whole range of reports that can do just that. What sets us apart from our competitors is our technology platform and we plan to continue to improve the experience for both lead buyers and sellers to give our customers unparalleled control over their lead generation activities.” Media enquires: Justin Rees, Director of Marketing and Partnerships, LeadPoint UK Ltd, 0203 170 7728 Notes to Editors LeadPoint LeadPoint (www.leadpoint.com) was founded in 2004 by Silicon Valley veterans Marc Diana (founder of LowerMyBills.com) and Per Pettersen (founder of Commission Junction). Launched in the UK in 2006 by former Advertising.com Director Nick Chapman, LeadPoint UK (www.leadpoint.co.uk) provides a range of lead generation solutions for publishers and advertisers through a sophisticated million-dollar lead platform. LeadPoint UK currently trades over 5,000 real-time data leads per day in a number of verticals including finance, legal services and cosmetic surgery. LeadPoint already has over 3,000 active lead buyers and sellers with hundreds more signing up each month. In the next 6 months LeadPoint will be launching into Voice Leads as well as adding a number of new products to the platform. -------END-------

Click below to download the full press release