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19 May 2010

Analysis from paaleads.com, moneysupermarket.com’s lead provider, reveals that April saw the highest number of consumers looking for purchase mortgages in 2010 so far. Remortgage volumes are still around a third lower than at the start of the year, despite a 5% gain on March, but the steady growth seen over the last few months on the purchase side is an encouraging sign of first time buyers coming to the market. The April data reveals a 14% jump on March’s numbers, which was a 5% jump on February. However, February was a 15% drop on January’s numbers. Nonetheless, with incentives such as the stamp duty holiday coming into play, and a steady, if slow, stream of new products coming to market, it appears that consumers are slowly regaining some level of confidence. Commenting on these findings, Dean Jones, head of paaleads.com said: “To see such a movement in one month is very encouraging from a market perspective, and having seen consumers flock to moneysupermarket.com to compare mortgages when the stamp duty announcement was made, we are now seeing this uplift shift to the advice side. “That remortgage levels are still low is testament to that fact that there is still some way to go before the market could be said to be ‘on the up’ as a whole, but brokers can take some comfort from those who appear to be taking their first steps on the property ladder.” paaleads.com is dedicated to serving all advisers with high quality leads. In 2009, on average over 40,000 customers a month who were looking for advice have been put in touch with advisers through paaleads.com, with an average lead conversion rate of 24 per cent across all products. paaleads.com is the only single source lead generation provider in the market. - Ends- For further information, case studies or interviews with spokespeople, please contact; Adam Smith Teamspirit Public Relations 020 7360 7877 asmith@teamspiritpr.com James Terry Teamspirit Public Relations 020 7360 7877 jterry@teamspiritpr.com About paaleads.com • paaleads.com is the exclusive leads distributor for moneysupermarket.com • Along with mortgage leads, advisers can also purchase life assurance, ASU, PMI, pensions, investment and legal leads. • paaleads.com distributes leads through an ebay-style bidding scheme. • The paaleads.com bidding scheme has some unique elements that present businesses with a host of benefits: - Every bid is displayed – from the highest to the lowest, for every lead type in all of the territories. - Users do not need to register with the site to see the lead types available or the bids on offer – it allows anyone to see any bid at any time. - Many new lead types will become available; offering intermediaries greater choice and fresh revenue-generating opportunities. • There are 614 different territories in four different sizes: - 462 ‘local’ territories (each with approximately 70,000 households), e.g. ‘Chester’ - 126 ‘postcode prefix’ territories, eg. postcodes beginning with CH - 21 ‘regional’ territories, eg. north west - 5 national territories; England, Scotland, Wales, Northern Ireland and all of UK. • paaleads.com offers free Auto-Bidding system to every member to ensure that you never pay more than you need to. • The system supplies leads in ‘real-time’ with the lead being dispatched to the intermediary within a minute of the prospective customer leaving their contact details on the website. • Intermediaries sourcing leads paaleads.com pay for leads only after each lead is supplied.

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